Challenge
As job boards shifted toward quality content and verified job seekers, Core Medical's surface metrics moved the wrong way — fewer applications, higher cost per apply. But the business didn't need noisy volume; it needed a cleaner, accountable funnel that turned spend into interviews and hires.
Solution
engin optimized the recruitment marketing engine around downstream hiring outcomes, not raw volume. The team tightened job content and campaign structure, managed spend by role and market, and tied reporting to interviews, hires, and cost per placement — surfacing the campaigns that drove real hiring momentum.
Outcome
Core Medical turned a challenging job-board shift into a stronger hiring funnel. Even as applications fell, interviews increased 211%, hires rose 75%, and cost per placement dropped 43%. Job advertising became a measurable performance engine focused on the outcomes that matter most: conversations, placements, and efficient growth.